“Rabbit” chooses Rowan; Macy’s announces largest economic development project in county history


ROWAN COUNTY, NC (WBTV) – Local Rowan County leaders hoped this “bunny” wouldn’t run, but instead find a home near China Grove. “Project Rabbit” was the code name used to describe a massive economic development project that commissioners and officials worked to attract to the area.

On Thursday, they announced that their efforts had been successful and the bunny was at Macy’s. Macy’s is one of the most revered names in American retail. The chain was founded in New York in 1858.

“We are excited to expand our supply chain in the great state of North Carolina and become a member of the China Grove community as we continue to build and invest in our omnichannel retail ecosystem, said said Jodi Buhrman, vice president of processes and engineering. at Macy’s, Inc. “This new state-of-the-art facility will allow us to serve our valued customers with greater speed and efficiency and position us for long-term success as a premier omnichannel retailer.” We look forward to bringing new, well-paying jobs and opportunities to the China Grove community when this new fulfillment center opens in 2024.”

The project, a 1.4 million square foot distribution center for Macy’s, would create 2,800 full-time jobs by the end of 2028. The company also plans to create more than 2,000 part-time seasonal jobs. The investment would be over $584 million in new construction and new equipment.

“This is a historic day for the city of China Grove and we welcome Macy’s, Inc. to grow with us,” said China Grove Mayor Charles Seaford. “Like China Grove, Macy’s, Inc. is an original. Through teamwork and partnership, we can both thrive and grow stronger together.

“We couldn’t be more honored and thrilled to welcome an iconic company like Macy’s, Inc. to Rowan County, and we look forward to supporting them in their continued growth in the years to come,” said the chairman of the Rowan County Commission, Greg Edds. “We are especially proud that this is the largest job creation announcement in our county’s history. Rowan County’s future has never looked brighter.

At the Candy Shoppe on Main in China Grove, manager Susan Forbes welcomed the news. “Anything that can bring economic development to the community would be beneficial and it would certainly help a lot of our small businesses hopefully keep their heads up as well,” Forbes said.

Macy’s Inc. comprises three retail brands: Macy’s, Bloomingdale’s and Bluemercury. In total, Macy’s Inc. operates more than 600 stores across the country, while contributing to its meteoric success in e-commerce.

“We are delighted to welcome Macy’s, Inc. and its state-of-the-art facilities to North Carolina,” Governor Cooper said. “When you combine our robust transportation network with our skilled workforce and excellent quality of life, economic development gains like these will continue to be celebrated across the state.”

To support Macy’s, Inc.’s digital omnichannel strategy, the China Grove Fulfillment Center will represent nearly 30% of Macy’s, Inc.’s digital supply chain capacity when fully operational. The fulfillment center will have some manual processes while including full automation of receiving, picking, put-away, picking and packing functions, which will allow Macy’s, Inc. to improve delivery times for clients.

Rowan EDC President Rod Crider praised Macy’s, Inc.’s reputation and expressed gratitude for its expansion. “Macy’s, Inc.’s expansion into Rowan County is the culmination of hard work to improve our economic competitiveness by our partners across the county. Bringing one of the nation’s most recognized brands to Rowan County is a huge honor and we have enjoyed working closely with their team over the past few months. The Rowan EDC looks forward to continued partnership as we welcome Macy’s, Inc. to Rowan. With over 10 million square feet of industrial space under development along the I-85 corridor, this project victory is a sign that Rowan has arrived on the national stage and there are more great things to come. to come.

The Rowan County Board of Commissioners approved the project by awarding the company an Economic Development Investment Grant, a performance-based incentive requiring the company to meet pre-determined employment targets before the incentives paid, estimated at $27.2 million over 15 years. The city of China Grove also supported the project with a performance-based economic development investment grant worth an estimated $22.4 million over 15 years.

The State of North Carolina also supported the project with a Job Development Capital Grant valued at an estimated $2.3 million, as well as a substantial dollar commitment of customized training by through the NC Community College System. The North Carolina Department of Transportation will also provide funding for road improvements along Highway 152.

“We are delighted to welcome Macy’s and its state-of-the-art facilities to North Carolina,” Governor Roy Cooper said. “When you combine our robust transportation network with our skilled workforce and excellent quality of life, economic development gains like these will continue to be celebrated across the state.”

“When businesses want to expand their business and reach their customers faster, North Carolina is always a top choice,” said NC Commerce Secretary Machelle Baker Sanders. “In addition to an inclusive workforce training system to help build resilience, North Carolina enjoys a prime location that puts iconic brands within a day’s drive of more than 170 million customers, mitigating supply chain issues and helping them maintain business continuity.”

Scott Shelton, vice president of Rowan EDC, provided project management leadership during the months-long process to secure Macy’s, Inc.’s investment in Rowan County. “Securing Macy’s Inc.’s investment for China Grove and Rowan County was a true team effort,” Shelton said. “We would like to thank China Grove City Council, Rowan County Board of Commissioners, KMK Consulting, Senator Carl Ford, Rep. Harry Warren, Avison Young, The Silverman Group, NC Department of Commerce, Partnership NC Economic Development, the Charlotte Regional Business Alliance, NC Department of Transportation, Rowan-Cabarrus Community College, Centralina Workforce Development Board, NCWorks, Duke Energy, Dominion Energy and Salisbury-Rowan Utilities for their assistance. We are excited to celebrate the continued growth of Macy’s, Inc. nationwide and the location of this new facility which will bring thousands of additional good jobs to our community.

JobsEQ analysis showed that adding Macy’s, Inc. to the community would also add over 600 indirect and induced jobs, over $75 million in sales and over $30 million in compensation. These totals are created by businesses that provide goods or services to a new business, as well as revenue generated by new employees who spend at local restaurants, stores, and elsewhere in the community.

An official groundbreaking ceremony will take place at a later date.

The Rowan EDC contributed to this story.

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